Jiwon worked closely with Gianna to creative direct his 2027 album “Girl,” with full visual rollouts for the three singles prior to the album release. Gianna photographed all visualizers accompanying each release, designed merch, and his logo.
Jiwon drew visual inspiration from the likes of Harrison Borts, Joy Division, Fontaines D.C., and Turnstile, aiming for a vibe that is colorful, sophisticated, grungy, and organic.
Logo Design
Circles inspired by the color coded circles on New York subway station signs. this also is the color palette of his brand, directly sampled from his environment; the color of Brooklyn brownstones, graffiti, his best yellow shirt, trees, and concrete structures.
“Sometime” Visualizers
T-shirts
Jiwon was inspired by the graphic tees at Urban Outfitters. We featured song lyrics from the title track of his album, “Girl.” Jiwon also wanted to honor his family name and Korean roots.
On the back, a Buddhist saying reads, “all things arise from causes and conditions” (諸法因緣生) in Chinese text. fitting for the reflective former philosophy student; and for nearly two millennia, Koreans wrote in Chinese characters, a fun fact Jiwon he learned on his most recent trip to Korea.
